Our story
Founded in Makkah in 1929 by Dawood Muhammad Surrati, and carried by generations ever since.
A perfume house from Makkah, since 1929.
- 1929
- Founded in Makkah
- 7
- Showrooms in Makkah
- 5
- Showrooms in Madinah
- 3
- Showrooms in Dubai and Kuwait
The house
Carried by generations
In 1929, in Makkah, Dawood Muhammad Surrati began a journey that would shape generations of fragrance. It started with rose and precious oud, carefully blended into attars.
Each generation has carried the craft further, from Makkah across the Gulf and the Middle East to more than 200 stores around the world, and in 2029 the house marks one hundred years.
Rooted in Makkah, carried by generations, created for the future.
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1929
Rose and precious oud
In 1929, in Makkah, Dawood Muhammad Surrati began a journey that would shape generations of fragrance. It started with rose and precious oud, carefully blended into attars.
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Musk · Amber · Bakhoor
An evolving art
Soon came musk, amber and bakhoor, turning simple oils into an evolving art of perfumery.
Shop bakhoor -
The second generation
Imagined, developed, perfected
The second generation took the craft further. Fragrance was imagined, developed and perfected with greater care and purpose, and new oils and creations followed.
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The third generation
Four brothers
Abdulaziz, Adnan, Anas and Muhammad Surrati carried the family name beyond Makkah, across the Gulf and the Middle East and into international markets, with collections including the Heritage Collection.
Shop the Heritage Collection -
Today
More than 200 stores
Surrati now reaches international markets through more than 200 stores, with thousands of fragrance creations developed across generations.
Find a showroom -
Memory
Where fragrance lives
A legacy is not measured only in factories, stores or bottles. Fragrance lives in memory: in a home, a wedding, a journey, Hajj and Umrah, and in the scent a pilgrim carries home from Makkah.
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A new generation
Shaped in Taif, inspired in Makkah
Omar, Uthman and Ahmed Surrati, Abdulelah Alsiddiqui and Sameer Hafiz now step forward. They inherit more than a company: a craft shaped in Taif, a vision inspired in Makkah and generations of knowledge, to carry forward through contemporary collections, new ideas and new markets.
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1929 – 2029
A hundred years
In 2029 Surrati marks one hundred years since its perfume journey began in Makkah: a century of perfume, memory and generations.
Shop the 1929 Series
Written about the house
Saudi newspaper Al-Madina has profiled Omar Abdulaziz Al-Surrati, the eldest grandson of the company’s chairman and part of the founding family’s third generation. Slaati reports that Surrati began in Makkah, opened the first perfume factory in Saudi Arabia, and today makes more than 2,000 products.
Read the Al-Madina profile
The bakhoor ritual
Bakhoor is the oldest part of the Surrati story: fragrant chips warmed slowly so their smoke can scent a room.
- 01 Warm the burner Light a charcoal disc, or switch on an electric burner.
- 02 Add the bakhoor Place a few chips on the heat.
- 03 Let the smoke rise Carry it through the room, then over clothes and hair.
- 04 Welcome your guests In the Gulf, bakhoor is offered as a sign of welcome.
Three of the house lines
One fragrance from each of three Surrati lines, with its price and Add to bag.
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1929
1929 Series
Named for the year the house was founded. Fabrica 1929 carries it in its own name.
AED 150Discover -
Kufic
The Monograph
Oud Al Sharqi, in a bottle dressed in square Kufic script and crowned in gold.
AED 105Discover -
Heritage
Heritage Collection
Omniya, with black currant, gardenia and vanilla in an ornate red bottle.
AED 84Discover
- Since 1929 A perfume house from Makkah.
- Free delivery On orders over AED 200.
- WhatsApp +971 58 578 1929
- Showrooms In Saudi Arabia, Dubai and Kuwait.
